1. Maintains whitening after a professional whitening session and will gently and noticeably whiten teeth not professionally whitened.
2. Being antibacterial it will reduce plaque and help against gum conditions and bad breath.
3. Enhanced fluoride content will harden the enamel and help protect against cavities and acid erosion.
4. Patients will be motivated to better oral hygiene and their general dental health care.
5. Only supplied to and through dentists it can be dispensed by hygienists or reception staff with little if any input from the dentist.
6. With a cost price to the dentist as low as £4.20 Inc vat and an RRP of £7.00 it will be highly remunerative and could add tens of thousands to their income.
7. Each bottle will be personalised to the dentist’s own art work and practice logo FREE. An ideal product for enhancing the practice’s image and attracting new patients
Each bottle contains 500ml. Motivated patients would use about 14 bottles a year at a cost of about £98 which equates to about 28 pence a day.
The dentist profits by £3.50 per bottle or £49.00 per year per patient. With just 500 patient users he would earn £24,500 each year, with a 1,000 patients it would be £49,000 – and that is without even lifting a probe.
In summary, the mouthwash will be supporting and enlarging the overall whitening market – without in any way threatening professional whitening treatments – and enhancing the value of these treatments as a result of the additional preventive dental benefits the patients receive.
As the austerity in the economic environment deepens, the mouthwash gives dentists the opportunity to maintain or enhance their income by offering their patients what is essentially a continuous programme of cosmetic care allied to active preventive care with the resultant overall better dental health.
